Quotes from the boss: 1
Every sentence requires thought and decision-making; with dozens of copywriting jobs building up on my worklist the boss was ‘kindly’ hurrying me along. I decided it was time to paraphrase Oscar Wilde (when asked what he’d done with his day): “This morning I took out a comma and this afternoon I put it back in … Continue reading
How to respond if the client changes your copy
It’s back from the client. What you hoped would be a nice ‘well done’ has become an unrecognisable lump of prose, every change insinuating your ineptitude. This is a tense moment, and your response within it will have a significant impact on the client-relationship. All copywriters are likely to face a similar situation sooner or … Continue reading
Motif Creative 