Police Commissioner salutes ‘inspiring’ Motif
The Dyfed-Powys Police & Crime Commissioner recently ran a university competition to help create a new branding for the Commissioner, Christopher Salmon. As part of the prize, the winner, 20 year-old Graphic Communication student Lowri Morgan, was given the opportunity to bring her initial design to Motif’s Powys studio where we helped hone and … Continue reading
The Cape Wrath Trail
Where does a Copywriter go on holiday? Well I’m off to try and complete The Cape Wrath Trail. Having spent a portion of last year in the Torridonian mountains (climbing the likes of Beinn Eighe, Liathach and Beinn Alligan) I fell in love with the area but regretted that I departed never having climbed An … Continue reading
National Trust Hardwick feedback – ‘Amazing!’
The complete rebrand, new identity, signage, story interpretation and literature work Motif undertook on behalf of the National Trust’s Hardwick Hall has been one of the biggest heritage projects we’ve had the pleasure of being involved with. One of the most gratifying aspects of the process has been the wonderful relationships we’ve formed with members … Continue reading
Motif searching for ‘special one’ at degree show
A crack team of Motif designers from the Nottingham studio recently infiltrated/were invited to the design degree show at Nottingham Trent University: Their mission? To check out, scout and (potentially) enlist a suitable rookie with the potential to join our elite team. “I was surprised by the standard of work – It’s improved a bit … Continue reading
Motif joins the Design Business Association
The DBA (design business association) is the trade body that represents professionalism, best practice and performance within the design industry and Motif Creative is delighted at becoming the first member in the Powys region (and one of a select band in Nottingham). “We’ve built an excellent reputation for our work and have strong relationships with … Continue reading
How to respond if the client changes your copy
It’s back from the client. What you hoped would be a nice ‘well done’ has become an unrecognisable lump of prose, every change insinuating your ineptitude. This is a tense moment, and your response within it will have a significant impact on the client-relationship. All copywriters are likely to face a similar situation sooner or … Continue reading
Interview – Alex ‘El Matador’ Miralles
Being constantly profound can get a little wearisome. To relax I’ve decided to conduct an impromptu interview with Alex, the man at the desk next to me, asking none of the questions you wanted answering. Me: Hello Alex. Let’s talk… Alex: I’m trying to work and then I want to go home. Me: Please answer … Continue reading
Companies such as Motif are reversing the traditional ‘brain drain’ from the rural economy of Powys. It’s nice to see Google recognising the entrepreneurial spirit we have here with the arrival of faster broadband and a clutch of young and ambitious companies having setup in the area. http://www.bbc.co.uk/news/uk-wales-mid-wales-21903100
Why do we run a Creative Agency in ‘the middle of nowhere’?
When I tell friends back in London (where I worked for 5 years) that I’m employed by a Creative Agency in Wales they tend to be both surprised and jealous, but also quietly disparaging, as if work being done in the provinces must be of an inferior quality to that of our slick urban counterparts. … Continue reading
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